When it comes to your direct sales presentation, most people are not willing to sit there for an hour while you talk. After about half an hour people will get restless, want to get up to use the washroom or have a smoke break. If at all possible, you want to make sure your presentation is done by that point. Here are a few pointers to help.
- Limit the Products you Discuss – Do not talk about every product you have. Each product you discuss takes a minute or two to talk about. Times that by 10 and you are already at 20 minutes. You still have hostess benefits, customer specials and other items to discuss.
- Top 5 – One of the best ideas I have seen is to talk about the top 5 products. Talk about why they are your favourites or why they are your customer favourites. Do not forget the benefits and why people should order them.
- Tag Your Product – If your product is the type that you pass around for everyone to see, label it. I cannot tell you how many times I have passed something around and then people ask what it is as they were not paying attention. Tie on a label with the name, price, colours and what page it can be found in the catalogue.
- Be Prepared – The more prepared and ready for your presentation you are, the easier it will go and the more likely you will be done within your time. If this means using cue cards, then go ahead and do it. Practice ahead of time to get an idea of timing and practice for friends to help with nerves.
- Set a Timer – A great idea to keep you on track is to set a timer. You can tell everyone at the party that you promise your presentation will be 20 minutes but for this to happen they have to pay attention and not interrupt. Set a timer on the oven, on your phone or bring one along. Set the time on it and start your presentation. Give a small gift to the hostess and attendees if you do not make it.
Do you have other ideas that you use to make sure that you keep your direct sales presentations short and sweet? Please share them in the comments!
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